头号对手受挫 苹果蝉联中国手机市场冠军

头号对手受挫 苹果蝉联中国手机市场冠军
手机
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最新数据显示，在iPhone 13系列热卖带动下，苹果公司去年11月蝉联中国手机市场销售冠军。

市场研究公司Counterpoint的数据显示，苹果去年11月在中国手机市场的市占率为23.6%，继去年10月市占率2015年来首度勇夺第一后，连续第二个月登上销售冠军宝座；位居第二的手机品牌为Vivo，市占率为17.8%。

iPhone 13系列的价格与iPhone 12系列差不多，此举受中国消费者欢迎，而这群消费者占iPhone整体销售的比率大约为五分之一。Counterpoint的数据显示，苹果去年11月的中国销售比前一个月成长15.5%。

在中国电商平台京东去年11月11日的「光棍节」促销活动中，数款iPhone新、旧款手机都挤进单日畅销排行榜前十名。不过，苹果可能很快就会将这个冠军宝座拱手让给中国竞争对手。Counterpoint分析师Ethan Qi预估，在中国果粉完成换机升级后，去年12月或今年1月将会是转捩点，即苹果在中国销售可能在今年初再度落后Oppo、Vivo、荣耀等中国品牌。

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